京东零售战略升级:成立预制食品业务部,自有品牌布局开启新篇章

ITBEAR科技资讯
Nov 14

京东零售近日宣布正式成立预制食品业务部,这一举措标志着其将预制菜业务提升至集团战略核心地位。新部门与3C数码事业群、家电家居事业群等核心部门并列C1级,负责人直接向京东集团CEO许冉汇报,开启自有品牌深度布局的新阶段。据知情人士透露,京东在预制菜领域的布局并非首次,但此次战略层级的提升超出预期。早在2017年,京东生鲜便组建专业团队,率先探索预制菜市场。2019年至2023年间,通过与眉州东坡、...

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