智通财经APP获悉,东吴证券发布研报称,依据假设测算,快餐/奶茶咖啡业态,外卖收入占比最高可达60-70%,在此之前外卖占比提升可实现利润&效率的双重提升;线上渠道已成为餐饮业增长的关键引擎,但餐企需根据自身业态特性寻找外卖与堂食的“黄金平衡点”。理想的模式并非单纯追求外卖占比,而是通过优化二者结构以提升单店盈利模型效率,并致力于将平台流量转化为品牌自有会员,实现可持续增长。东吴证券主要观点如下:...
Source Link智通财经APP获悉,东吴证券发布研报称,依据假设测算,快餐/奶茶咖啡业态,外卖收入占比最高可达60-70%,在此之前外卖占比提升可实现利润&效率的双重提升;线上渠道已成为餐饮业增长的关键引擎,但餐企需根据自身业态特性寻找外卖与堂食的“黄金平衡点”。理想的模式并非单纯追求外卖占比,而是通过优化二者结构以提升单店盈利模型效率,并致力于将平台流量转化为品牌自有会员,实现可持续增长。东吴证券主要观点如下:...
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