| 2025年11月13日星期四 | NO.1 小红书电商“双11”收官:买手贡献成交额同比增长73% 11月12日,小红书电商“双11”收官数据出炉:全平台成交额突破1000万的商家数量同比增长140%,成交额突破100万的商品数量同比增长145%。其中,买手的贡献在双11中表现明显,买手贡献成交额同比增长73%。 点评:在电商行业从“人找货”转向“货找人”的趋势下,小红书电商依托UGC(...
Source Link| 2025年11月13日星期四 | NO.1 小红书电商“双11”收官:买手贡献成交额同比增长73% 11月12日,小红书电商“双11”收官数据出炉:全平台成交额突破1000万的商家数量同比增长140%,成交额突破100万的商品数量同比增长145%。其中,买手的贡献在双11中表现明显,买手贡献成交额同比增长73%。 点评:在电商行业从“人找货”转向“货找人”的趋势下,小红书电商依托UGC(...
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