在电商平台持续冲击与消费行为深刻演变的双重背景下,商业地产的竞争核心正从“空间运营”转向“用户运营”。2025年11月7日到11月11日,弘阳商业交出了一份以“会员经济”为引擎的数字化答卷——首届“弘阳超级会员节”以积分体系为纽带,打通线上线下多业态场景,实现了会员规模、活跃度与消费粘性的多维增长。将会员体系提升至战略层级构建“全域身份”生态本次超级会员节期间,销售同比增长18.2%,弘阳小程序...
Source Link在电商平台持续冲击与消费行为深刻演变的双重背景下,商业地产的竞争核心正从“空间运营”转向“用户运营”。2025年11月7日到11月11日,弘阳商业交出了一份以“会员经济”为引擎的数字化答卷——首届“弘阳超级会员节”以积分体系为纽带,打通线上线下多业态场景,实现了会员规模、活跃度与消费粘性的多维增长。将会员体系提升至战略层级构建“全域身份”生态本次超级会员节期间,销售同比增长18.2%,弘阳小程序...
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