中高端酒店争夺战升级:从“卖房间”到“定义体验”的行业重构

中国城市报
Nov 14, 2025

中高端酒店市场或将成为必争之地,一场围绕“体验定义权”的行业竞合正在悄然重塑竞争格局。华住集团在成立二十周年之际,正式推出全新品牌“全季大观”,以东方美学回应新一代消费者对文化氛围与生活方式的内在期待。而就在前一天,希尔顿欢朋也发布了“欢悦版”产品,同样瞄准中高端市场。两大品牌近乎同步的动作,折射出这一赛道正成为本土与国际酒店集团共同押注的焦点。随着硬件设施与服务标准逐渐趋同,酒店业的竞争维度正从...

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