出品/深观商业 文/陈陈可以说这场直播事故低级到近乎荒诞。当介绍新品的直播结束后,镜头里一位工作人员边走边说:“这东西卖79块钱确实是有点……”而镜头外另一人的回应更具毁灭性:“没事,会有人买单的”。这段对话瞬间在互联网开始扩散,次日即登上热搜榜首。被普遍解读为品牌对消费者的轻蔑与傲慢,是将忠实拥趸视为待割“韭菜”的铁证。而部分消费者的感受,也从购买“情绪价值”的愉悦,瞬间跌落为身为“冤大头”的...
Source Link出品/深观商业 文/陈陈可以说这场直播事故低级到近乎荒诞。当介绍新品的直播结束后,镜头里一位工作人员边走边说:“这东西卖79块钱确实是有点……”而镜头外另一人的回应更具毁灭性:“没事,会有人买单的”。这段对话瞬间在互联网开始扩散,次日即登上热搜榜首。被普遍解读为品牌对消费者的轻蔑与傲慢,是将忠实拥趸视为待割“韭菜”的铁证。而部分消费者的感受,也从购买“情绪价值”的愉悦,瞬间跌落为身为“冤大头”的...
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