白酒哀鸿遍野,美团为何能卖爆?文 | 卖酒狼团队编 | 南风10月31日00:00—11月11日24:00,白酒品类增长领跑。美团闪购再次延续了这一增长神话:五粮液交易额年同比增长487%,茅台交易额年同比增长612%,剑南春交易额年同比增长556%。在白酒行业整体步入深度调整期,库存积压、价格倒挂成为行业常态的背景下,美团闪购为何能实现如此高速的增长?这究竟是低基数效应下的偶然反弹,还是即时零售...
Source Link白酒哀鸿遍野,美团为何能卖爆?文 | 卖酒狼团队编 | 南风10月31日00:00—11月11日24:00,白酒品类增长领跑。美团闪购再次延续了这一增长神话:五粮液交易额年同比增长487%,茅台交易额年同比增长612%,剑南春交易额年同比增长556%。在白酒行业整体步入深度调整期,库存积压、价格倒挂成为行业常态的背景下,美团闪购为何能实现如此高速的增长?这究竟是低基数效应下的偶然反弹,还是即时零售...
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