主播退场AI登场:百度数字人技术出海,点亮全球直播新赛道

ITBEAR科技资讯
Nov 15

在刚刚过去的电商购物节中,一个显著趋势是人工智能技术正深度融入行业,其中数字人主播成为焦点。凌晨时分的直播间里,精神饱满的虚拟主播持续带货,这类场景已不再罕见。数据显示,某头部电商平台八成以上商家在活动期间启用数字人开播,七成以上商家同时使用三种以上AI工具,AI产品渗透率达到百分之百。电商行业持续内卷背景下,购物节周期不断延长,商家在选品、投放、响应等环节的竞争愈发激烈。提升运营效率与精准度成为...

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