TME们的黄金时代,迎来AI终结者

壹娱观察
Nov 14, 2025

文/大娱乐家过去十年,中国与全球的音乐流媒体平台都在同一套逻辑下运行:依赖庞大的版权曲库、依赖订阅制、依赖“以版权为护城河”的内容供给方式,稳稳地坐在产业链的中心位置。无论是 TME,还是网易云,平台之间的竞争从本质上都不是产品之争,而是版权之争——谁拥有更完整的曲库、谁能锁定更多独家资源,谁就拥有更牢固的用户粘性。图源:unsplash然而,随着AI音乐过去一年里爆发式成熟,这套维持了差不多...

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