每经记者:李蕾 丁舟洋每经编辑:董兴生70多年前,麦当劳与汉堡王作为现代快餐行业的“奠基双雄”在美国诞生。这两家企业都以“汉堡、薯条、碳酸饮料”为核心产品,同属“大众快餐”赛道,很快形成直接对抗,甚至曾在广告中“针锋相对”,其竞争轨迹几乎贯穿美国快餐品牌的全球扩张史。然而,在美国大本营可以与麦当劳掰手腕的汉堡王,在中国市场却有点“水土不服”。近日,中国投资机构CPE源峰宣布与汉堡王母公司RBI达成...
Source Link每经记者:李蕾 丁舟洋每经编辑:董兴生70多年前,麦当劳与汉堡王作为现代快餐行业的“奠基双雄”在美国诞生。这两家企业都以“汉堡、薯条、碳酸饮料”为核心产品,同属“大众快餐”赛道,很快形成直接对抗,甚至曾在广告中“针锋相对”,其竞争轨迹几乎贯穿美国快餐品牌的全球扩张史。然而,在美国大本营可以与麦当劳掰手腕的汉堡王,在中国市场却有点“水土不服”。近日,中国投资机构CPE源峰宣布与汉堡王母公司RBI达成...
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