中金发表报告指出，哔哩哔哩第三季营收按年增长5%至76.9亿元，超出该行预期的76.1亿元；非通用会计准则(Non-GAAP)净利润达7.87亿元，优于该行预期的5.63亿元，主要受惠于广告收入高速增长及毛利率表现超出预期。该行指出，观察到哔哩哔哩第三季广告业务增长动能强劲，利润率改善，广告收入高增长显著提升毛利率。 此外，中金注意到集团新游戏产品线丰富，关注新游戏的推出时间及成长潜力；公司同时维持高质量内容及社区氛围，以促进健康的商业化周期。基于毛利率改善趋势，中金将哔哩哔哩2025年及2026年净利润预测分别上调7.8%及2.3%，至24.4亿及30.6亿元；美股及H股目标价分别上调7.4%及7.8%，至29美元及220港元，维持“跑赢行业”评级。
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