快手布局线下商超,电商“老五”能打破宿命吗?

联商网
Nov 13, 2025

出品/联商专栏撰文/天外飞仙编辑/娜娜今年9月,快手超市正式入驻浙江本土连锁超市多方优选,以“店中店”模式完成线下首秀。这距离其2024年10月推出自营电商业务仅过去11个月,从线上直播带货到线下场景渗透,快手的动作看似顺应了互联网平台“线下淘金”的热潮,实则是电商行业“老五”在增长天花板下的无奈抉择。当阿里、京东、美团已在新零售赛道深耕多年,抖音、拼多多凭借内容和低价策略占据市场,快手电商正面临...

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