“双十一”京东3C家电优势扩大,供应链成为“胜负手”?

野马财经
Nov 14

平台的角色,悄然从被动的“货架”,转向主动的“罗盘”。作者 | 徐长卿编辑丨高远山来源 | 野马财经这是野马财经的第4938篇原创本文约4378字,阅读时长约11分钟当“双十一”步入第17年,单纯的流量争夺与价格竞争已触及天花板。然而,在3C家电这一核心赛道,京东却展现出逆势扩大的主场优势。艾瑞报告显示,今年“双十一”期间,京东在3C数码与家电两大核心品类的线上市场份额均位居第一,其中,3C数码...

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