现在电商节日比中国传统佳节还要多。“节”的本质是稀缺性,老是过节,节味就淡了,所以现在消费者对电商节打折促销的重视程度越来越弱。各家电商平台自2022年开始,就不再公布双十一GMV战报,但二级市场还是很想知道各平台双十一的增长,所以卖方分析师这两天组织了几十场双十一专家会议调研。我听了很多场,数据差异很大,导致我左右脑互搏。比如淘天渠道专家说淘天增长12%,京东增长中低个位数(不到5%);京东渠道...
Source Link现在电商节日比中国传统佳节还要多。“节”的本质是稀缺性,老是过节,节味就淡了,所以现在消费者对电商节打折促销的重视程度越来越弱。各家电商平台自2022年开始,就不再公布双十一GMV战报,但二级市场还是很想知道各平台双十一的增长,所以卖方分析师这两天组织了几十场双十一专家会议调研。我听了很多场,数据差异很大,导致我左右脑互搏。比如淘天渠道专家说淘天增长12%,京东增长中低个位数(不到5%);京东渠道...
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