文 | 甘雅婷十月,历来是白酒行业承前启后的关键节点。这个秋天,头部酒企的一系列动作格外引人注目。茅台首创赤水河论坛,系统布局“年轻化、国际化、数字化”;五粮液连续八年亮相进博会,将“和美”理念深度融入国际舞台;珍酒李渡隆重纪念“85鉴定”40周年,挖掘品牌历史厚度;泸州老窖第九届国际诗酒文化大会如期举行,持续深耕诗酒文化IP。这些看似独立的事件背后,是行业头部企业在价值回归路径上形成的战略共识。...
Source Link文 | 甘雅婷十月,历来是白酒行业承前启后的关键节点。这个秋天,头部酒企的一系列动作格外引人注目。茅台首创赤水河论坛,系统布局“年轻化、国际化、数字化”;五粮液连续八年亮相进博会,将“和美”理念深度融入国际舞台;珍酒李渡隆重纪念“85鉴定”40周年,挖掘品牌历史厚度;泸州老窖第九届国际诗酒文化大会如期举行,持续深耕诗酒文化IP。这些看似独立的事件背后,是行业头部企业在价值回归路径上形成的战略共识。...
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