今年双11全网电商销售总额达16191亿元,同比增长12.3%,个护美妆为TOP4品类,估算销售额约1327亿元。星图数据显示,此次增长得益于统计周期延长一周,实际消费体感趋冷,业内普遍反映大促氛围寡淡。在抖音平台,韩束首次超越珀莱雅夺得双11美妆品牌榜冠军,两者与欧莱雅构成护肤赛道“三巨头”。韩束近8成GMV来自直播,其中红蛮腰大礼盒累计GMV达数亿,白蛮腰大礼盒GMV为5000W-7500W,...
Source Link今年双11全网电商销售总额达16191亿元,同比增长12.3%,个护美妆为TOP4品类,估算销售额约1327亿元。星图数据显示,此次增长得益于统计周期延长一周,实际消费体感趋冷,业内普遍反映大促氛围寡淡。在抖音平台,韩束首次超越珀莱雅夺得双11美妆品牌榜冠军,两者与欧莱雅构成护肤赛道“三巨头”。韩束近8成GMV来自直播,其中红蛮腰大礼盒累计GMV达数亿,白蛮腰大礼盒GMV为5000W-7500W,...
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