第三个突破万店的茶饮品牌诞生 稳赢了吗?

联商网
Nov 19, 2025

破万家门店,却陷入增长困局!沪上阿姨这个万店俱乐部的新成员,如今正面临“规模不经济”的尴尬处境。当蜜雪冰城用4万家门店筑起高墙,古茗以区域深耕扎紧篱笆,这家从上海弄堂走出的茶饮品牌,发现自己陷入了“前有堵截,后有追兵”的夹心层。更严峻的是,快速扩张的背后,是失控的供应链、模糊的产品定位和紧张的加盟商关系。今天,我们就来聊聊沪上阿姨为何陷入了“规模越大,危机越深”的怪圈。01沪上阿姨跻身“万店俱乐部...

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