Salesforce Predicts Cyber Week Global Sales to Hit $334 Billion with AI Influencing $73 Billion
Reuters
Nov 20
Salesforce Predicts Cyber Week Global Sales to Hit $334 Billion with AI Influencing $73 Billion
Salesforce Inc. has released its latest market analysis for the upcoming 2025 Cyber Week, projecting record-breaking global sales of $334 billion, a 6% year-over-year increase. Of this total, $73 billion is expected to be influenced by AI and agents, marking a 22% rise from the previous year. The analysis, based on aggregated data from over 1.5 billion shoppers across 89 countries, highlights significant digital engagement and early shopper activity. Notably, retailers leveraging AI and agent technology experienced seven times higher sales growth in the U.S. compared to those without such tools. The report underscores strong consumer intent and the growing impact of AI in driving holiday sales, even amid rising prices.
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