点击蓝字,关注我们街头巷尾,饿了么标志性的蓝色工装正在被橙黑配色取代,“蓝骑士”变成“城市骑士”——这场始于APP更名的变革,正以最直观的方式重塑中国即时零售的竞争格局。2025年11月,饿了么APP悄然变身为“淘宝闪购”,图标主色调由蓝变橙。 与此同时,全国百万骑手陆续换上新款橙黑配色工服,曾经的“蓝骑士”形象正逐渐淡出公众视野。这场看似简单的品牌换装背后,实则是阿里巴巴在即时零售领域的一场深度...
Source Link点击蓝字,关注我们街头巷尾,饿了么标志性的蓝色工装正在被橙黑配色取代,“蓝骑士”变成“城市骑士”——这场始于APP更名的变革,正以最直观的方式重塑中国即时零售的竞争格局。2025年11月,饿了么APP悄然变身为“淘宝闪购”,图标主色调由蓝变橙。 与此同时,全国百万骑手陆续换上新款橙黑配色工服,曾经的“蓝骑士”形象正逐渐淡出公众视野。这场看似简单的品牌换装背后,实则是阿里巴巴在即时零售领域的一场深度...
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