笔者认为,以线上为平台的酒类即时零售模式不符合渠道去中间化和站稳餐饮终端的客观需求,这种打劫或绕开餐饮终端的营销模式是只摘果子不种树的投机行为,实践证明此路不通。回归和重构餐饮终端营销模式是酒业长远发展的必然选择,因为酒类尤其是白酒的消费者培育及市场发展离不开餐饮这个第一终端。文|王伟设云酒·中国酒业品牌研究院高级研究员设问酒道工作室创始人继光瓶酒热之后,酒类即时零售成为酒业开始升温的热点,行业...
Source Link笔者认为,以线上为平台的酒类即时零售模式不符合渠道去中间化和站稳餐饮终端的客观需求,这种打劫或绕开餐饮终端的营销模式是只摘果子不种树的投机行为,实践证明此路不通。回归和重构餐饮终端营销模式是酒业长远发展的必然选择,因为酒类尤其是白酒的消费者培育及市场发展离不开餐饮这个第一终端。文|王伟设云酒·中国酒业品牌研究院高级研究员设问酒道工作室创始人继光瓶酒热之后,酒类即时零售成为酒业开始升温的热点,行业...
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