百威亚太“翻车”？新帅救场半年。2025年的中国啤酒市场，一面是消费场景迭代催生的渠道重构，一面是本土品牌集体高端化引发的存量厮杀，曾经的“高端啤酒之王”百威亚太正站在命运的十字路口。连续8个季度销量下滑、7个季度收入承压，2024年全年销量与收入双降8.8%和7%，核心中国市场更是创下11.8%的销量跌幅，被华润啤酒夺走营收冠军宝座。业绩颓势直接传导至资本市场，2025年三季报发布后股价连续四日...
Source Link百威亚太“翻车”？新帅救场半年。2025年的中国啤酒市场，一面是消费场景迭代催生的渠道重构，一面是本土品牌集体高端化引发的存量厮杀，曾经的“高端啤酒之王”百威亚太正站在命运的十字路口。连续8个季度销量下滑、7个季度收入承压，2024年全年销量与收入双降8.8%和7%，核心中国市场更是创下11.8%的销量跌幅，被华润啤酒夺走营收冠军宝座。业绩颓势直接传导至资本市场，2025年三季报发布后股价连续四日...
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