华润白酒战略或迎来关键转折。 近半年来,在曾经主导白酒业务的侯孝海离任、核心资产金沙酒业市场持续承压的背景下,新任总裁金汉权如何延续“啤+白”路径,一直是业内关注的焦点。 11月18日,华润酒业与华润万象生活白酒销售战略合作协议签约仪式于深圳华润置地大厦举办。此次战略合作明确指向两大方向:深化产品联动和强化营销共创。不久前新任的华润啤酒总裁金汉权,以及华润万象生活总裁喻霖康在现场见证签约。 ...
Source Link华润白酒战略或迎来关键转折。 近半年来,在曾经主导白酒业务的侯孝海离任、核心资产金沙酒业市场持续承压的背景下,新任总裁金汉权如何延续“啤+白”路径,一直是业内关注的焦点。 11月18日,华润酒业与华润万象生活白酒销售战略合作协议签约仪式于深圳华润置地大厦举办。此次战略合作明确指向两大方向:深化产品联动和强化营销共创。不久前新任的华润啤酒总裁金汉权,以及华润万象生活总裁喻霖康在现场见证签约。 ...
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