LifeMD Shares Rise on Lower Novo Nordisk GLP-1 Prices

Dow Jones
Yesterday
 

By Nicholas G. Miller

 

Shares of LifeMD were higher after Novo Nordisk slashed prices for its GLP-1 obesity drugs for customers who pay out of pocket.

The stock rose 5.8% to $4.90 in premarket trading.

LifeMD said the lower prices would be available through its LifeMD Weight Management Program.

Earlier this month, Novo Nordisk and Eli Lilly both agreed to cut prices for their weight-loss drugs as part of deals with the Trump administration. Those lower prices were set to take effect next March, but Novo said Monday that its new lower prices would come in advance of that agreement taking effect.

GoodRx also said Monday these lower prices would be available through its platform and that it would launch GoodRx for Weight Loss, a telemedicine subscription that connects consumers to healthcare providers for weight-loss treatment.

 

Write to Nicholas G. Miller at nicholas.miller@wsj.com.

 

(END) Dow Jones Newswires

November 17, 2025 08:57 ET (13:57 GMT)

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