蜜雪冰城扛起啤酒桶了!跨界背后,非酒企的“黑马出世”真相

酒通社
Nov 18, 2025

谁能想到,靠3元冰淇淋甜遍全国的蜜雪冰城,会突然端出一杯啤酒?自打一个多月前蜜雪冰城宣布以2.97亿元收购了连锁精酿啤酒品牌福鹿家53%的股权后,便成为福鹿家的主要股东。这也意味着蜜雪冰城在继茶饮、咖啡后,高调闯入了第三个全新的领域:精酿啤酒。当雪王IP的海报从冰淇淋与茶换成啤酒配烤串,想必路过的每个爱喝酒的人都忍不住驻足多看两眼——这个在下沉市场收割了2.5万家门店的价格屠夫,真要闯进啤酒江湖...

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