南财V快评丨雷神最近不OK

21世纪经济报道
Nov 17, 2025

雷军连发四条微博澄清“一辆车好看是第一位的”相关谣言。一向轻松拿捏流量的雷总这次是真的破防了。最近几个月应该是雷总最难熬的日子,无往不利的营销似乎不管用了,碳纤维盖板事件,车门锁死调查,奥氏体304不锈钢话术,似乎每一件事都像小米的营销小字一样被互联网无限放大。仅仅四条微博显然是不够的,在过去10几年的时间里,小米的品牌叙事一直和雷军的完美人设强绑定。从金山软件的技术宅,WPS之父,到卓越网倒在...

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