【透视:直播间巨变,东方甄选率先“换赛道”】

物流指闻
Nov 18, 2025

学做“线上山姆”,打三场战役来源/豹变(ID:baobiannews)作者/高宇哲编辑/邢昀10月28日,新东方发布了最新财报,东方甄选的战略转向,在这份财报中浮现清晰脉络——聚焦健康高品质的自营品矩阵,以品类扩容、技术创新筑牢供给根基,让自营品逐步渗透家庭消费场景,成为市场认可的核心增长引擎。财务表现同样印证着转型正在生效。有投资者按照新东方财报中非控股权益及持股比例推算,东方甄选2026财年...

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