近日，美团发布题为“感谢陪伴老朋友（致敬专场）”的公开信截图在网络流传，信中提及“不再并肩、迷失”等表述，并配以“美团外卖”与疑似饿了么骑手卡通形象的手掌图案。据“庄帅零售电商频道”了解，此举是美团针对市场关于饿了么更名传闻发起的“致敬小蓝”营销活动。与过去半年间业内热议的“黄的灵”还是“蓝的赢”营销热梗不同，此次美团一改以往稳健风格，被指采用情感绑架式碰瓷营销。公开信中暗示饿了么将消失的表述引发...
Source Link近日，美团发布题为“感谢陪伴老朋友（致敬专场）”的公开信截图在网络流传，信中提及“不再并肩、迷失”等表述，并配以“美团外卖”与疑似饿了么骑手卡通形象的手掌图案。据“庄帅零售电商频道”了解，此举是美团针对市场关于饿了么更名传闻发起的“致敬小蓝”营销活动。与过去半年间业内热议的“黄的灵”还是“蓝的赢”营销热梗不同，此次美团一改以往稳健风格，被指采用情感绑架式碰瓷营销。公开信中暗示饿了么将消失的表述引发...
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