黄金首饰消费观察:量减价增,金饰品牌争夺战步入“高附加值”赛道

上海黄金饰品行...
Nov 17, 2025

11月10日,中国黄金协会发布的数据显示,2025年前三季度,我国黄金消费量682.730吨,同比下降7.95%。其中,黄金首饰270.036吨,同比下降32.50%;金条及金币352.116吨,同比增长24.55%。在金价持续走高的背景下,黄金首饰消费首当其冲,受到明显抑制。与此同时,黄金税收新规的实施也为品牌珠宝商带来经营压力。面对市场环境的转变,多家珠宝品牌正积极调整策略,加快向高附加值业务...

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