利润暴跌近六成:京东的流量代价太高了

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从外卖大战,到天价汽车,再到刘强东和奶茶妹妹夫妻的高调互动,无一不揭示了京东对于流量的渴望。在这个市场环境极其复杂的当下,阿里、京东、拼多多、抖音等等电商平台仿佛是笼中的困兽,在有限的空间内要争取更多的食物。而京东貌似在这一轮争夺中落到了下风。京东集团于2025年11月13日发布的第三季度财报,向市场呈现了让人不安的“冰与火之歌”。一方面,公司总收入同比增长14.9%,达到2991亿元人民币,超出...

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