11月,美团在App首页上线“致敬蓝朋友献花领券”活动,并通过官方渠道发布长文总结与饿了么十二年的竞争历程。随后,有用户发现,在饿了么内搜索“美团”会跳转至“天天必爆18.8”专场,页面醒目位置显示“好好吃饭才是正经事”,被解读为对美团情绪化叙事的回应。饿了么并未将资源集中于情绪对抗,而是聚焦提升用户的到家体验,强调更便宜、更方便的服务。此举呼应了淘宝闪购体系的核心理念:用户无需参与平台叙事,只需...
Source Link11月,美团在App首页上线“致敬蓝朋友献花领券”活动,并通过官方渠道发布长文总结与饿了么十二年的竞争历程。随后,有用户发现,在饿了么内搜索“美团”会跳转至“天天必爆18.8”专场,页面醒目位置显示“好好吃饭才是正经事”,被解读为对美团情绪化叙事的回应。饿了么并未将资源集中于情绪对抗,而是聚焦提升用户的到家体验,强调更便宜、更方便的服务。此举呼应了淘宝闪购体系的核心理念:用户无需参与平台叙事,只需...
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