来源丨深氪新消费(ID:xinshangye2016)作者丨朱末图源丨AI制作你还记得“背靠背”吗?提起Kappa,相信很多人都会想起那对“背靠背”小人的经典品牌形象。曾几何时,Kappa是时尚风向标,“穿上Kappa运动衫,就是整条街最靓的仔”,kappa在国内市场的地位更是一度比肩阿迪达斯、耐克等运动品牌。巅峰时期,Kappa的年销售额高达42亿,门店近4000家,轻松碾压李宁、安踏,成为中国...
Source Link来源丨深氪新消费(ID:xinshangye2016)作者丨朱末图源丨AI制作你还记得“背靠背”吗?提起Kappa,相信很多人都会想起那对“背靠背”小人的经典品牌形象。曾几何时,Kappa是时尚风向标,“穿上Kappa运动衫,就是整条街最靓的仔”,kappa在国内市场的地位更是一度比肩阿迪达斯、耐克等运动品牌。巅峰时期,Kappa的年销售额高达42亿,门店近4000家,轻松碾压李宁、安踏,成为中国...
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