2025年的“双十一”电商大促活动已于11月14日落幕。第三方数据显示，全网销售额达1.7万亿元，同比增长14.2%，淘天、京东、抖音、拼多多等主流平台GMV增速在8%—15%之间。整体来看，今年各大电商平台延续了2024年拉长促销周期、精简优惠规则的运营策略，市场格局和商品品类分布也基本保持稳定（相关数据在附录中列示）。相较之下，对于AI技术的重视则是今年“双十一”最鲜明的变化。我们对此简评如下...
Source Link2025年的“双十一”电商大促活动已于11月14日落幕。第三方数据显示，全网销售额达1.7万亿元，同比增长14.2%，淘天、京东、抖音、拼多多等主流平台GMV增速在8%—15%之间。整体来看，今年各大电商平台延续了2024年拉长促销周期、精简优惠规则的运营策略，市场格局和商品品类分布也基本保持稳定（相关数据在附录中列示）。相较之下，对于AI技术的重视则是今年“双十一”最鲜明的变化。我们对此简评如下...
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