从海底捞到星巴克,都盯上了老年人的“钱袋子”

餐企老板内参
Nov 20, 2025

出品/餐企老板内参撰文/内参君餐企争相抢占市场银发老人成了“香饽饽”如今的餐饮市场,正在被银发一族“攻占”。以火锅巨头海底捞为例,以往海底捞的消费群体多以年轻人为主,如今却开始出现越来越多老年消费者的身影。他们不再只是跟随子女前来,而是约上三五老友,品尝着菌汤、番茄火锅,谈笑风生。餐后,不少中老年女性顾客还会饶有兴致地体验美甲和手部护理服务。在这一现象的背后,是海底捞持续升级的适老化服务体系。◎...

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