车企通过这些“乱收费”降低了多少售价?

砍柴网
Nov 21, 2025

来源:新能源观(ID:xinnengyuanqianzhan)作者:又见编辑部“羊毛出在羊身上”的古老商业法则,在汽车行业正披着科技的外衣重新登场。比如方向盘加热、远程温控这些基础功能,需要额外订阅付费解锁;已安装上车的后轮转向硬件,解锁完整功能需额外支付上万元;智能辅助驾驶需要买断或者订阅使用。近日,一位奔驰车主在社交平台吐槽,手机免费使用的高德导航在奔驰车端竟要收费三年1998元,引发广泛共鸣...

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