Lovisa's Softer Same-Store Sales Growth Puzzles -- Market Talk

Dow Jones
Nov 21

2234 GMT - Costume jewelry retailer Lovisa's trading update suggests its like-for-like sales slipped in recent weeks. Lovisa said same-store sales rose by 3.5% in the first 20 weeks of FY 2026. RBC Capital Markets points out that this was down from 5.6% when Lovisa updated the market in August. However, total sales that include store openings were up 26% and ahead of consensus expectations of 22% for 1H as a whole. "Limited details were provided that might explain why sales were better despite softer like-for-like sales," analyst Wei-Weng Chen says. "We believe this dynamic could be an outcome related to store roll-outs in higher revenue regions." RBC notes Lovisa previously highlighted that stores in these regions would exhibit a higher cost of doing business. (david.winning@wsj.com; @dwinningWSJ)

 

(END) Dow Jones Newswires

November 20, 2025 17:35 ET (22:35 GMT)

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