中国县城消费市场正迎来一场深刻变革,以京东、唯品会为代表的大型电商平台纷纷下沉,通过差异化策略激活县域经济新动能。近日,京东在江苏宿迁连开四家大型折扣超市,首日便吸引超30万市民冒雨排队,两天内售出70万枚特价鸡蛋,这一现象折射出县城消费市场的巨大潜力。与传统“小而精”的折扣店不同,京东采用“大而全”的运营模式,单店面积超5000平方米,SKU数量突破5000个,打造出“县城版山姆”的购物体验。其...
Source Link中国县城消费市场正迎来一场深刻变革,以京东、唯品会为代表的大型电商平台纷纷下沉,通过差异化策略激活县域经济新动能。近日,京东在江苏宿迁连开四家大型折扣超市,首日便吸引超30万市民冒雨排队,两天内售出70万枚特价鸡蛋,这一现象折射出县城消费市场的巨大潜力。与传统“小而精”的折扣店不同,京东采用“大而全”的运营模式,单店面积超5000平方米,SKU数量突破5000个,打造出“县城版山姆”的购物体验。其...
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