哔哩哔哩(BILI)盘前涨5.79% 机构指游戏、广告及增值服务等业务均存在较好的成长空间

金吾财讯
Nov 24, 2025

金吾财讯 | 哔哩哔哩(BILI)盘前延续升势,暂报26.13美元,涨5.79%。国信证券表示,看好商业化潜力,维持“优于大市”评级。考虑到广告业务表现优异以及良好的成本费用控制能力,该机构上调盈利预测,预计公司2025/26/27 年归母净 利润分别为 12.23/20.41/32.51 亿元( 前值为7.56/17.61/29.42 亿元),经调后净利润分别为 25.48/33.66/45.76 亿元(前值为 20.81/30.86/42.69 亿元),对应同期 31/24/17x PE。公司社区及用户优势显着,AI 等新科技加持下游戏、广告及增值服务等业务均存在较好的成长空间,当前市值及估值具备较好的向上弹性,该机构看好公司长期发展潜力,维持“优于大市”评级。高盛表示,公司明年新游戏产品管线有望带动业务潜在上行。该行维持对其“买入”评级,H股目标价由234港元升至240港元,美股目标价由30美元升至30.8美元。

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