伴随“床上四件套即买即用”需求激增,近期家纺行业正迎来一股“入驻闪购潮”。在刚刚过去的双11,家纺品类在美团闪购表现亮眼,即时零售成为行业新的增长极。双11前夕,行业头部品牌罗莱家纺290家品牌直营门店入驻美团闪购营业,实现“开业即爆单”:较双11前,罗莱家纺门店在美团闪购销量激增750%,其中羊毛被、鹅绒被等成为闪购爆款,来自美团闪购的订单占门店整体销量的比重稳步提升。据了解,受行业头部品牌“...
Source Link伴随“床上四件套即买即用”需求激增,近期家纺行业正迎来一股“入驻闪购潮”。在刚刚过去的双11,家纺品类在美团闪购表现亮眼,即时零售成为行业新的增长极。双11前夕,行业头部品牌罗莱家纺290家品牌直营门店入驻美团闪购营业,实现“开业即爆单”:较双11前,罗莱家纺门店在美团闪购销量激增750%,其中羊毛被、鹅绒被等成为闪购爆款,来自美团闪购的订单占门店整体销量的比重稳步提升。据了解,受行业头部品牌“...
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