蔚来决战Q4:李斌立下“盈利”军令状,没有Plan B

钛媒体APP
Nov 27, 2025

蔚来创始人、董事长、CEO李斌在很长一段时间里,蔚来在汽车圈更像是一个特立独行的特长生,甚至是带着些许浪漫主义色彩的“文科生”。它的用户服务无微不至,可以写进任何一本商学院的MBA教材;它的NIO House开在东方广场这种最昂贵的地段,提供着高情绪价值的社交体验;它的换电执念曾被无数精算师视为财务黑洞,被嘲笑为堂吉诃德式的冲锋。而它的创始人李斌,更是因为2019年的那场至暗时刻,被媒体贴上过“...

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