数据是行业发展的晴雨表。2025年1-10月,中国规模以上啤酒企业累计产量定格在3163.1万千升,与上年同期精准持平的“零增长”态势,并非偶然的数字巧合,而是历经数十年规模扩张、市场渗透率持续提升后,啤酒行业正式迈入存量博弈阶段的鲜明信号——昔日“跑马圈地抢份额”的增量竞争逻辑已然落幕,如今“精耕细作拼价值”的存量竞争格局全面开启。这一行业变局,在企业经营层面得到了更为具象的印证。2025年前...
Source Link数据是行业发展的晴雨表。2025年1-10月,中国规模以上啤酒企业累计产量定格在3163.1万千升,与上年同期精准持平的“零增长”态势,并非偶然的数字巧合,而是历经数十年规模扩张、市场渗透率持续提升后,啤酒行业正式迈入存量博弈阶段的鲜明信号——昔日“跑马圈地抢份额”的增量竞争逻辑已然落幕,如今“精耕细作拼价值”的存量竞争格局全面开启。这一行业变局,在企业经营层面得到了更为具象的印证。2025年前...
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