港股异动 | 阅文集团(00772)涨超4% 公司持续释放IP商业价值 此前宣布全面布局漫剧生态

智通财经
Nov 25

智通财经APP获悉,阅文集团(00772)涨超4%,截至发稿,涨3.59%,报38.06港元,成交额2.49亿港元。

消息面上,近日,在长三角国际文化产业博览会上,阅文集团以“IP全产业链开发”为核心,携《庆余年》《全职高手》《诡秘之主》等头部IP亮相展会,系统呈现了从内容创作到商业变现的完整生态。现场展出的“阅文十周年·角逐IP之光”十大人气角色榜单,由3000万人次投票选出,既包含《仙逆》《诛仙》等经典作品,也涵盖《诡秘之主》《道诡异仙》等新兴标杆。依托海量精品内容储备,阅文已构建起覆盖影视、动漫、游戏、有声及衍生品的全产业链开发体系,持续释放IP商业价值。

另一方面,今年以来,AI漫剧赛道持续火热,财通证券指出,根据巨量引擎,2025年4-7月,漫剧供给量、播放量及点赞量分别以83%、92%、105%的月复合增长率高速增长,近半年累计上线作品3000部,环比增长603%,今年漫剧市场规模预计突破200亿元。10月下旬以来,从阅文集团宣布将全面布局漫剧生态后,爱奇艺、抖音、快手B站等大厂又相继推出新的漫剧扶持计划,从而让市场进一步关注到漫剧行业的高景气和投资机会。

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