旺旺的童年光环快没了

未来消费Lite
Nov 26

作者| 云开编辑| 方乔11月24日,中国旺旺公布2025财年上半年业绩。数据显示,公司总收益达111.08亿元人民币,同比增长2.1%,销量实现近双位数增长,但净利润却下降7.8%至17.17亿元,毛利率下滑1.1个百分点至46.2%。这份“增收不增利”的成绩单背后,是原材料成本上涨与营销费用攀升的双重挤压。值得注意的是,占据半壁江山的旺仔牛奶收益出现低个位数下滑,而新兴渠道和新品收益占比突破...

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