文 | 听筒Tech尽管看上去依然热闹非凡,但毋庸置疑的是,一场行业大洗牌正在电商领域静默地进行,曾经风光无限的增长神话,正在让位于残酷的现实。实际上,近年以来,电商平台普遍面临的增长压力已有目共睹。这一点在头部电商公司最新发布的财报中得到集中体现,阿里虽然营收仍在增长,但净利润却暴跌;京东更是“增收不增利”;拼多多增速连续两季降至个位数。与此同时,电商市场涌入众多新玩家,尤其是抖音和小红书的加速...
Source Link文 | 听筒Tech尽管看上去依然热闹非凡,但毋庸置疑的是,一场行业大洗牌正在电商领域静默地进行,曾经风光无限的增长神话,正在让位于残酷的现实。实际上,近年以来,电商平台普遍面临的增长压力已有目共睹。这一点在头部电商公司最新发布的财报中得到集中体现,阿里虽然营收仍在增长,但净利润却暴跌;京东更是“增收不增利”;拼多多增速连续两季降至个位数。与此同时,电商市场涌入众多新玩家,尤其是抖音和小红书的加速...
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