知乎发布三季度财报,推动短篇故事优质IP出海

北京日报客户端
Nov 26, 2025

11月25日,知乎发布2025年第三季度业绩报告。报告显示,知乎第三季度营收6.59亿元;月均订阅会员数1430万,环比增长8.1%。收入结构层面,记者注意到,第三季度知乎付费阅读业务贡献3.86亿元营收,占比达到58.5%;营销服务收入达到1.89亿元,占比为28.7%;包括职业教育、消费品等在内的其他业务贡献8390万元收入,占比为12.8%。运营层面,第三季度月均订阅会员数到1430万,环比...

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