洞察|超五成利润下降,娃哈哈砍户康师傅缩编不凡帝讨债,经销商的苦谁懂?

中金在线
Nov 27

从不凡帝会场的讨债横幅,到 娃哈哈 “精英化”的冷清大会;从 康师傅 削减万余家经销商,到 欢乐家 经销商的主动逃离——一场席卷快消行业的渠道巨变正无声上演。曾经陪厂家攻城略地的经销商,如今在渠道重构中或被淘汰或在维权,他们的出路何在?不一样的经销商大会每到年底,都是品牌厂家组织召开经销商大会的密集期,过去各家的会议基本大同小异,无非是分享数据、复盘总结、政策宣介、新品发布、订货策略、客户颁奖等,...

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