美国“黑五”购物季来了!客流或创新高,但消费更趋谨慎

华尔街见闻
Nov 28, 2025

美国消费者在今年黑色星期五购物季展现出矛盾态势:预计购物人数将创下历史新高,但平均支出却出现下降,反映出消费者对关税政策和生活成本上涨的担忧情绪。 全美零售联合会数据显示,今年感恩节购物季预计吸引1.87亿消费者,创下历史新高,占美国总人口一半以上。但消费者支出意愿明显下降,德勤调查显示平均计划支出同比减少4%至622美元。 计划紧缩开支的购物者将更高生活成本和财务约束列为主要原因。咨询公司埃森哲...

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