即时零售难担大任!双倍高价、开封不退、闪购不适合小家电品

知常容
Nov 26, 2025

今年烧掉过千亿资金的外卖大战,源于京东对美团闪购进入数码家电市场的“反击”,而最近的美团闪购、淘宝闪购双十一翻倍增长,更让即时零售成为了最新的互联网热点。闪购的“即时满足”满足了消费者的最新需求,更有人预测未来闪购会从目前实物电商总盘子不到5%的份额,快速成长到20%的份额,美团会成为电商的新巨头。但最新的一次草根研究,彻底坚定了我的结论:即时零售的确有很好的发展前途,增速会很快,但是即时零售因为...

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