告别买断时代,本土美妆融资进入新周期

未来消费
Nov 25

规则的改变。作者|贺哲馨编辑|乔芊跨国美妆公司正通过入股本土品牌来寻求增长。10月17日,欧莱雅宣布对中国本土护肤品牌“LAN兰”进行少数股权投资,这也是欧莱雅在中国市场的首个本土护肤品牌投资。LAN兰成立于2019年,主打面部精华油产品。根据沙利文数据,该品牌已连续两年(2023、2024)位居国内精华油销量榜首。而不久前,欧莱雅还通过旗下美町公司斥资4.42亿元人民币收购了自然堂6.67%的...

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