宏盟将部分程序化广告预算,从TTD挪到亚马逊DSP

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Nov 26, 2025

文 | 刀客Doc就在欧盟刚刚点头的这一天,宏盟收购 IPG 的案子算是彻底过关了——全球第三大和第四大广告控股集团合并,新宏盟成了账面上的“全球第一大广告集团”。几乎同一时间,adexchanger报道:这家刚做大做强的头号代理,被人发现三季度把一块两位数占比的程序化预算,从 The Trade Desk 挪到了亚马逊DSP。公关口径是“正常优化”“没有大战略”,但背后的事儿大家心知肚明。当全球...

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