作者|睿研消费 编辑|Emma来源|蓝筹企业评论中国飞鹤更换了广告语,打出了“新一代更适合”的宣传口号。此前,凭借一句“更适合中国宝宝体质”打响品牌定位的飞鹤奶粉,曾经短暂将广告语更换为“聪明宝宝喝飞鹤”。如今再度回归经典定位,显示出中国飞鹤在战略上的摇摆不定,也透露出其陷入发展瓶颈后的挣扎与困境。01新一代战略、新一轮压力“更适合中国宝宝体质”这句广告语想必许多人都耳熟能详,作为商业营销中的经典...
Source Link作者|睿研消费 编辑|Emma来源|蓝筹企业评论中国飞鹤更换了广告语,打出了“新一代更适合”的宣传口号。此前,凭借一句“更适合中国宝宝体质”打响品牌定位的飞鹤奶粉,曾经短暂将广告语更换为“聪明宝宝喝飞鹤”。如今再度回归经典定位,显示出中国飞鹤在战略上的摇摆不定,也透露出其陷入发展瓶颈后的挣扎与困境。01新一代战略、新一轮压力“更适合中国宝宝体质”这句广告语想必许多人都耳熟能详,作为商业营销中的经典...
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